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Hangers with 'like' counts let Facebook dictate fashion
GOOGLE Wed, 16 May 2012 09:09:36 PDT
Facebook likes this jacket quite a bit. (Credit: C&A) Why trust your own questionable fashion instincts when you can trust the questionable fashion instincts of everybody on Facebook? Brazilian retailer C&A has special clothes hangers that show how many likes each look has collected from the social-media community. The counters built into each hanger, which are networked, update in real time to reflect the input of C&A's Facebook fans voting with their virtual thumbs on photos of each clothing item. C&A calls the system "Fashion Like." Related stories Paging Mr. Zuckerberg: Pinstripe hoodie perfect for tech CEOs Like/Dislike cufflinks a Facebook fashion statement This technology could be helpful in several ways. If you have outsider tendencies, then you can choose the garments with the lowest numbers. If you desperately want to be accepted by your Facebook peers, then look for high counts. These special hangers are firmly targeted at women. The advertising video.......
Good Food, Good Heart, Big Digital Advertising for a Family Restaurant...
PRWEB
After dedicating a large amount of resources to traditional advertising, Aiello’s Restaurant and Lounge in Whitney Point, NY decided try something different. They contacted Dragonfly Signs who... (PRWeb May 03, 2012) Read the full story at http://www.prweb.com/releases/2012/5/prweb9427211.htm
Hulu's Jason Kilar 'Thinks Different' about television
GOOGLE Thu, 29 Mar 2012 01:32:07 GMT
Hulu Chief Executive Jason Kilar chose the advertising agency's conference in Los Angeles to do his own riff on Apple Inc.'s "Think Different" campaign. Instead of saluting "The Crazy Ones" from the memorable TBWA/Chiat/Day ad campaign from 1997 that heralded...
Downton Abbey boosts ITV profits
BBC Wed, 29 Feb 2012 11:09:06 GMT
Profits at commercial broadcaster ITV rose by 14% last year thanks to strong advertising on Downton Abbey and the X Factor.
REPEAT-Canadian banks play "O Canada" card to grow abroad
REUTERS Mon, 27 Feb 2012 12:59:55 GMT
TORONTO, Feb 26 (Reuters) - When Royal Bank of Canada created advertising for its European wealth management business last year, it built some ads around the image of a shimmering gold maple leaf, playing on Canada's reputation for financial prudence.
RPT-As Facebook grows up, it courts Madison Avenue
REUTERS Mon, 06 Feb 2012 12:55:42 GMT
Feb 5 (Reuters) - About a year ago, when it became clear that taking Facebook Inc public was a matter of when not if, Chief Operating Officer Sheryl Sandberg went out and poached Caroline Everson, then global advertising head at Microsoft Corp .
Super Bowl ads: The art of seduction
GOOGLE Fri, 03 Feb 2012 17:29:20 GMT
Advertising agencies David & Goliath, Deutsch LA, RPA and Siltanen & Partners discuss their designs for their Super Bowl ads. The firms created Super Bowl commercials for such major companies as Kia, Volkswagen, Honda and Skechers.
Olympics-London eases curbs on billboard advertisements
REUTERS Tue, 31 Jan 2012 15:19:37 GMT
LONDON, Jan 31 (Reuters) - Organisers have relaxed rules on billboard advertising around the Olympic Stadium in east London, opening up the market beyond sponsors who had first refusal on prime locations during the Games in July and August.
Facebook takes on 'clickjacking' spammers in court
REUTERS Fri, 27 Jan 2012 03:06:33 GMT
SEATTLE (Reuters) - Facebook and the state of Washington sued a company on Thursday they accused of a practice called "clickjacking" that fools users of the world's top social network into visiting advertising sites, divulging personal information and spreading the scam to friends.
Lowe's defends pulling ads from Muslim TV show
REUTERS Tue, 13 Dec 2011 01:05:27 GMT
NEW YORK (Reuters) - U.S. home improvement chain Lowe's Monday defended its decision to pull advertising from reality TV show "All-American Muslim" amid charges the company had given in to bigotry.
NOTMC Launches Christmas New Orleans Style
PRWEB
27th Christmas Event Sponsored by New Orleans Tourism Marketing Corporation Targets Drive Markets With Multi-Platform Advertising Campaign. The month-long Christmas New Orleans Style event offers... (PRWeb December 08, 2011) Read the full story at http://www.prweb.com/releases/2011/12/prweb9012839.htm
Final Destination 5 Poster Banned
IBTIMES Wed, 07 Dec 2011 08:15:25 EST
A poster campaign for the horror sequel Final Destination 5 has been banned by the Advertising Standards Authority after it was deemed as being too violent for children.
Final Destination 5 poster banned
BBC Wed, 07 Dec 2011 08:39:56 GMT
The Advertising Standards Authority bans a poster for horror sequel Final Destination 5 for being too violent.
Analysis: Amazon's advertising push gains steam
REUTERS Tue, 06 Dec 2011 20:50:37 GMT
(Reuters) - Amazon.com Inc is known as the world's largest online retailer, but the company is aggressively expanding in online advertising, putting it on course for a clash with Google Inc, the leader in the space.
Metallica and Lou Reed’s ‘Lulu:’ Record Store Takes Counterintuitive Ad Approach
IBTIMES Thu, 01 Dec 2011 16:16:00 EST
So it's not exactly on the ballot for the 2012 Grammy Awards, but Lou Reed and Metallica's album collaboration "Lulu" isn't that bad. Or is it? A record store took a rather counterintuitive approach to advertising its music, when it hung a sign nearby the album which read, "Lou Reed talking over Metallica playing boring jams. Probably the worst thing ever.".
TheQueenCity.com Goes Live -- Providing Charlotte Advertising and a...
PRWEB
Find fun things to do in Charlotte with TheQueenCity.com. A new website that provides residents and visitors with great resources. Businesses can also take advantage of a new and exciting Charlotte... (PRWeb December 01, 2011) Read the full story at http://www.prweb.com/releases/fun/things-to-do-in-charlotte/prweb9000475.htm
Samsung Galaxy s2-iPhone 4s Comparison Funniest Advertising TV Commercial Hits Airwaves
IBTIMES Thu, 24 Nov 2011 08:53:28 EST
Samsung Galaxy s2-iPhone 4s comparison has competitor hitting back in the funniest Ad to hit TV in a long time.
UPDATE 2-Schibsted warns of slowing advertising markets
REUTERS Fri, 11 Nov 2011 07:31:56 GMT
* Q3 EBITDA 531 mln Norwegian crowns vs NOK 523 mln forecast
UPDATE 2-Digital billboard drive weighs on Lamar profit
REUTERS Thu, 03 Nov 2011 11:05:15 GMT
Nov 3 (Reuters) - Billboard operator Lamar Advertising Co missed third-quarter profit as it spent more on digital billboards, which are increasingly being preferred by advertisers.
UPDATE 2-AOL dial-up dwindles, but ad revenue rises
REUTERS Wed, 02 Nov 2011 13:19:49 GMT
Nov 2 (Reuters) - AOL Inc's revenue dropped 6 percent because of its dwindling dial-up Internet access business, but the decline was not as severe as expected, due to an increase in advertising revenue.
AOL dial-up dwindles, but ad revenue rises
REUTERS Wed, 02 Nov 2011 13:42:13 GMT
(Reuters) - AOL Inc's revenue dropped 6 percent because of its dwindling dial-up Internet access business, but the decline was not as severe as expected, due to an increase in advertising revenue.
Twitter looking to make money from commerce
DAWN Wed, 20 Jul 2011 07:57:31 GMT
ASPEN, Colorado: Twitter could potentially generate revenue from commerce in addition to advertising, its current money-maker, the chief executive of the company said Tuesday. Dick Costolo, speaking at the Fortune Brainstorm Tech conference in this Colorado ski resort, also dismissed reports of management turmoil at the San Francisco-based company and said it is still seeing [...]
Conservatives demand election halt to all but essential advertising
TELEGRAPH 06 Apr 2010
The Conservatives last night demanded that the Government cease all but essential advertising during the election campaign amid concerns that Labour have been cashing in on taxpayer funded publicity.
Question of the week: What ad strategies should the two main political parties use?
GUARDIAN Mon, 05 Apr 2010 06:00:19 GMT
What ad strategies should the two main political parties use? The Conservatives last week turned to M&C Saatchi to reinvigorate their election campaign after two much- lampooned and spoofed efforts, while the launch of a guerrilla ad campaign, positioning Labour and the Tories as failed political facsimiles, is thought to have helped the Lib Dems. What strategies should Labour and the Tories consider?
Zoo extension to create new jobs
BBC Sun, 03 Jan 2010 10:40:52 GMT
A Leicestershire zoo says it will be advertising for 35 new staff as work continues on a £7m visitor centre.
Town's recycled green banner bags
BBC Mon, 28 Dec 2009 11:45:47 GMT
Out-of-date advertising banners which graced the entranceways to Blackpool during 2009 are turned into fashion accessories.
The science of selling out
BBC Fri, 20 Feb 2009 11:40:50 GMT
Iggy Pop's endorsement of car insurance has prompted accusations of selling out. But does anyone really care anymore?
iPhone: Watchdog rules against Apple advert on net access
GUARDIANFEEDS Tue, 26 Aug 2008 23:15:00 GMT
An advertisement for Apple's iPhone handset has been shelved after Britain's advertising watchdog ruled that it misled buyers. The Advertising Standards Authority said that a TV promotion had falsely suggested that iPhone users would have unfettered access to the entire internet over their mobile. "You never know which part of the internet you'll need," said the advert's voiceover. "Which is why all the parts of the internet are on the iPhone." However two viewers claimed this was misleading, arguing that the iPhone does not support some common technologies used on web pages. Apple had argued that its decision not to support technologies such as Flash and Java only meant that individual parts of some websites - rather than entire sites themselves - were unavailable. The company said its claims were meant to indicate the superior level of internet access the iPhone offered in comparison with rival handsets. The ASA said it had told Apple it must not broadcast the ad again in its current form. The iPhone's lack of support for all content has been a problem for some websites. Some online services, such as the BBC's iPlayer TV catchup service and the video website YouTube, have been forced to come up with new systems built specifically for iPhone users. It is not the first time that Apple has faced claims of incorrect advertising. Last year the ASA considered a number of complaints about adverts for the company's Mac computers starring the comedians David Mitchell and Robert Webb. Despite accusations that its claims about better security were unfounded, the ASA ruled in Apple's favour. The news will come as a blow to the California company's ambitions to become a serious player in the lucrative mobile phone market. The iPhone is now a crucial part of Apple's business, and although it initially received a muted reception from British consumers, a relaunched model with faster 3G networking and built-in satellite navigation appears to have boosted the gadget's fortunes.
iPhone ad rapped as 'misleading'
BBC Tue, 26 Aug 2008 23:01:03 GMT
The Advertising Standards Authority calls an iPhone advert 'misleading' for saying all of the web is available on the phone.
Ads blow for social networking sites as predicted revenue reduced
GUARDIANFEEDS Wed, 21 May 2008 10:25:00 GMT
The failure of websites such as Facebook and MySpace to translate their global popularity into ad revenue has led one research company to downgrade ad spend forecasts for the social networking sector by around £250m by 2011. US-based research firm eMarketer said that "in spite of the media hype" around social networking worldwide advertising spending has "not met expectations". The company has downgraded its projection for worldwide ad spend on sites such as Bebo, Facebook and MySpace to £2.15bn by 2011, from a previous forecast of £2.4bn. However, eMarketer said that the growth rate of global ad spend on social networking websites from a low base is impressive, with a 72% year-on-year rise forecast for 2008 - taking the figure to £1bn. This compares with the projected 22% year-on-year growth rate for the much larger and more mature total online advertising sector in 2008. "Social networking websites are still trying to figure out what sort of advertising works," said Debra Aho Williamson, eMarketer's senior analyst specialising in social networking. "Tapping into consumers' conversations and spreading brand awareness virally has proven more challenging than companies originally thought." The company added that the stuttering global economy was also a factor in the revision. Earlier this month News Corporation admitted that while its MySpace subsidiary was performing well, it will fail to hit its revenue target this year as advertisers struggle to judge the commercial value of making online friends. News Corp revealed that its Fox Interactive Media arm, which includes MySpace, will miss its goal of an 80% year on year increase in revenue by "about 10%". It had been predicted that the division would generate up to $1bn in News Corp's current financial year to the end of July. Last year Facebook was forced into a climbdown over marketing product Beacon after a backlash from users who found it too intrusive. In January Deloitte warned in its annual predictions report of the potential dangers of the overcommercialisation of social networking websites. Bebo has attempted to expand the advertising revenue opportunities it offers by launching online dramas, such as KateModern and Sofia's Diary, which advertisers can sponsor. · To contact the MediaGuardian news desk email editor@mediaguardian.co.uk or phone 020 7239 9857. For all other inquiries please call the main Guardian switchboard on 020 7278 2332. · If you are writing a comment for publication, please mark clearly "for publication".
Claire Beale On Advertising: Jamie Oliver's fowl outburst has left Sainsbury's smoothing feathers
INDEPENDENT Mon, 14 Jan 2008
Chickens. Probably not a word you have much relish for after last week's media extravaganza on the fowls. Still, the chicken issue raised an interesting advertising question: was Jamie Oliver wise to bite the commercial hand that feeds him nigh on £1m a year?
Fury at Turkish ban on bikini ads
GUARDIAN Tue, 22 May 2007
After a bungled attempt to outlaw alcohol, municipal officials in Istanbul set their sights on ads of the skimpy swimsuit.
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Mary J. Blige chicken ad stirs debate
CNN Thu, 05 Apr 2012 21:53:00 GMT
Showbiz tonight looks into the debate about Mary J. Blige's Burger King ad and racial stereotypes in advertising.
VIDEO: Dartmoor Zoo gets a Hollywood look
BBC Mon, 12 Mar 2012 09:51:28 GMT
When a brochure was dropped through the Mee family's letterbox, advertising a 30-acre zoo for sale, they found it very difficult to turn down.
JWT CEO: 2012 strong year in advertising
CNN Wed, 07 Dec 2011 21:18:48 GMT
CNN's Richard Quest talks to Bob Jeffrey, CEO of JWT Worldwide, about advertising in 2012.
Computer games - coming to a toilet near you
REUTERS Fri, 25 Nov 2011 18:16:00 GMT
Nov. 25 - Advertising and gaming meet in an unlikely environment with the installation of the first hands-free urinal video game. Thanks to infrared technology, users can steer themselves down a ski slope, knock down penguins or even answer quiz questions. Ruairidh Villar reports.
Hesham Tillawi on Michelle Malkin and the Dunkin Donut scarf
YAHOO 11 June 2008
Hesham Tillawi answers Malkin and Dunkin Donuts on the Palestinian scarf in the Rachael Ray ad
Countdown: Worst Person May 27, 2008
YOUTUBE 11 June 2008
And the winner is....Joe Lieberman for associating with extreme religious fanatics. Runners up Liz Trotta (for a comment on assassination of Osama & Obama) and Michelle Malkin (for the...

 Wednesday, 16 May 2012 17:51:45 UTC/GMT

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