Makers of fake anti-virus software are exploiting search engines to drive people to sites peddling 'scareware'.
Using popular and mis-spelled search terms, the criminals divert people to sites that are seeded with fake warnings about virus infections.
The pop-up warnings claim that a visitor's PC is riddled with malicious programmes and spyware.
Research suggests some criminals are making as much as $10,000 a day from fake security software.
Anyone clicking on a booby-trapped page is then instantly re-directed to the site hosting the links to the fake security software.
Once they arrive, visitors are bombarded with pop-ups warning that their PC is infected. To clear up the infection users must download and pay for anti-virus software which typically costs about $50 (£34).
Mr Ben-Itzhak said people should be very wary of any pop-up window claiming to find evidence of an infection.
"It's impossible to scan your local disk without installing software," he said.