Voice search is definitely here to stay, having seen a recent upsurge in popularity due to the growth in digital assistants on smartphones and tablets and other voice-activated devices in the home. Consumers and businesses are adopting this technology at speed, and the likes of Siri, Amazon Alexa, Cortana and Viv have become household names.
Google says that 20 percent of mobile app and android device queries last year took the form of voice searches, and this is predicted to rise to between 30 and 50 percent of all web-browsing activities by 2020. This has huge implications for business and how we optimise for this new way of searching.
Let’s take a look at how you can make sure your business stays ahead of the competition by getting ready for voice search.
Since such a high proportion of voice searches are initiated on-the-go, it makes sense that your website should be optimised for mobile searches. Page speeds must be fast so you don’t switch off potential customers, and pages need to adapt well to various screen sizes and must be accessible under a single URL.
A number of online resources are available to check how your website performs on Google’s main ranking factors, such as https://search.google.com/test/mobile-friendly, so you can focus on the things you need to fix.
Integrate transactional requests
Many devices already allow transactions using this technology, for example Amazon Alexa can order a Domino’s pizza or an Uber cab.
Prioritise localised information
Voice search on a mobile device is three times as likely to involve a local search, particularly of the style ‘where is the best coffee shop near me’ and so on. You should build up your local listing information, from accurate contact details to opening hours and services offered, to give your business as much visibility as possible in local searches.
Tailor your SEO
SEO models will become less about traditional keywords and more about the nuance of conversational language. Many businesses integrate detailed FAQ content and Q&A-style blog posts to try to capture the wording of potential customer questions. More information on this can be found online or by contacting local SEO services, such as https://www.elevateuk.com/seo-services/.
Keep your website is crawlable
Make sure your site can be found by search engines, for example by using Schema markup.